Get your brand on ChatGPT
Beya is an AI analysis tool. It shows you exactly where you stand and what’s blocking you.
Find out how likely you're to be cited by
Search used to rank pages, now it selects answers
AI doesn’t return ten blue links, it returns answers. If your product or brand isn’t in the answer, you're invisible.
How AI systems evaluate your content
Your site must be:
Clearly identified (what you are, who you’re for)
Extracted as a self-contained answer
Understood without surrounding context
Trusted based on structural completeness
What beya measures
Beya defines four main categories to determine how likely your product/brand is to be cited by the likes of ChatGPT, Gemini, Complexity and others:
- Answerability
- Content structure
- Technical AEO
- Trust
Get your free analysis
Find out whether your site is built to be recommended, or filtered out.
Deep dive into AI search
A collection of useful articles
Frequently asked questions
AEO (Answer Engine Optimization) is about making sure your website gets mentioned in AI answers from tools like ChatGPT, Perplexity AI, and Google AI Overviews. Instead of just ranking in search, you’re optimizing to be picked and quoted by AI.
- SEO is about ranking on Google results.
- AEO is about showing up inside AI-generated answers.
- SEO targets keywords.
- AEO focuses on clear structure, strong explanations, and trust signals so AI can easily understand and use your content.
People are starting to ask AI instead of clicking links. If your site isn’t clear enough for AI to understand, it simply won’t mention you. AEO helps make sure your brand is included in those answers, where decisions now happen.
An AEO analysis checks how well your site is structured for AI:
- can it understand what you do?
- can it extract answers from your content?
- does it trust your site enough to mention it?
You’ll see what’s working, what’s missing, and exactly what to fix to improve your chances of being included.